Bruce A. Prokopets
m: 727.798.8847
Blackberry PIN: 23cfc365
Objective
To obtain a position inside a progressive internet company active in the "web 2.0" space. I am seeking a highly collaborative enviornment, forward thinking culture, and a home to utilize my skills in social media while helping clients engage and interact with their communities. I am very interested in how new "democritized" platforms like blogs, wikis, and social networks bring brands, consumers, press, and influencers together in an organic manner.
Awards and Honors
Marketing Sherpa, Featured in "Marketing Wisdom for 2005"
Expert Author, Ezinearticles.com, 2006
Experience
| Director of Marketing Rehablist.com
| February 2007 to Present
|
- Actively persuing joint ventures, strategic partnerships, and affiliate relationships.
- Manage Search Engine Marketing (Adwords, Overture/Panama, MSN)
- Design, Launch various branded blogs (typepad and wordpress platforms).
- Design, Beta test of branded social network on the Ning.com platform
- Media buying (online banners, paid inclusion, offline television in select markets)
| Director of Paid Media and Business Development Webcapdes Inc
| October 2006 to February 2007
|
- Manage over $750,000 in Search Engine Marketing budget (Adwords, Overture/Panama, etc)
- Design, Deployment, Launch, and author of various branded blogs
- Manage social media initiatives to create organic brand lift
- Ad sales (CPM, Sponsorships) and business development
| Director of Marketing and Business Development In Touch Media Group (ITOU.OB) | 2004 - Oct 2006
|
- Designed/Scripted numerous websites (w/ copy) promoting B2B services
- Managed and authored various weekly company newsletters sent to prospects, clients
- Managed email marketing, print, and banner campaigns with multiple providers/vendors/publishers
- Handled various public relation duties such as booking interviews, speaking events, and press release writing/dist
- Managed a very large search engine marketing campaign with Google Adwords
- Developed new business strategies and budgets that boosted leads, sales, and partnerships dramatically
- Consulted clients in special social media initiatives and Internet PR
- Managed and authored multiple blogs, company wiki
- Managed a staff of domestic/outsourced designers,programmers and copywriters
| Tour/Production Manager Various national touring music acts | 2001 - 2004 |
- Managing day to day finances, travel, and live concert production
- Coordinated public appearences and interviews with various entertainment PR firms
- Endorsement liaison between artists and manufacturers
| Programmer/Analyst PayByWeb.com | 1999-2001 |
- Designed and implemented dynamic web sites for clients and internal use
- Weekly analysis of promotional efforts including email, SEO, and search engine marketing
- Copywriter and designer for various lead generation campaigns
Software Skills
| Adobe Photoshop |
|
|
| HTML, CSS with various IDEs PHP, ASP Expert at various web based (web 2.0) technologies for productivity and media like podcasting, blogging, wikis, RSS aggregation, office collaboration and more. Various marketing/PR technologies such as email newsletter software, Google AdWords and other Google tools. |
Education
Software and Web Design, SCC Institute, 1999
References
Available upon request